A REVIEW ON NATURAL COLOURANTS USED IN COSMETICS

Colour plays a vital role in marketing any product such as cosmetics, food additives, pharmaceutical products etc. It gives the attractiveness for product. also helps to get attention of customers. Early days synthetic dyes were used colorants these products. The carcinogenic effect and toxic made impact thirst on use natural dyes. Natural are obtained from pigments produced by microorganisms phytochemicals plants. Animal rarely colorants. colorant cosmetic industry is now replaced pigments. colours sources possess various properties like anti-cancer so on. Some anthocyanins antioxidant. Hence nutritional one it maintains improving health. KEYWORDS: Cosmetics, Colourants, Pigments, Phytochemicals, Antioxidant